With the belief that online and multimodal surveys would be the most efficient and effective tool for gathering customer opinion research, Bill Troy founded the first ever Internet-based media research company in 1997.
Bill's insight was right on target, and he and his insight still lead TroyResearch today. Due to our ingenuity and commitment to the success of our clients, we work for some of the world's most recognized brands, including Sony, Disney, Peak Automotive Products, Raymond James Financial, Oreck, and MTV and our forward thinking can help you stay or get ahead of your competition!
For over a decade we've addressed and implemented solutions for major issues of online research such as:
As a pioneer in the online market research and panel management industry, it has been the goal of TroyResearch to create and use new approaches to improve research and data reliability.
Our reputation for excellent research capabilities created demand from companies in industries other than radio and media enterprises, so Bill changed the name of the company from Radioresearch.com to TroyResearch in 2001. Our new name reflected the growth of our company outside of our original radio roots and into that of a full service Internet-based research services provider.