Contact Us

Click here for our complete contact information.

Phone: 740.549.9700
Email: info@troyresearch.com
Mail: 947 E. Johnstown Rd. #242
Gahanna, OH 43230 USA

Key staff phone extensions and email addresses:

Bill Troy
President:
ext. 64 or
btroy@troyresearch.com

Jonathan Little
VP/Sales and Client Service:
ext. 61 or
jlittle@troyresearch.com

Online Focus Groups

In our TroyGroups online focus groups our moderators can use multimedia (images, audio, video, or a live Web site) and get feedback just as they can in a focus group facility in-person session. And, they encourage participants to interact chat-style in a free-flowing discussion and they probe for details on any topic or question.

The greatest advantage to online focus groups is the ability to include participants from different states, metropolitan regions and/or different countries. Typically, with an in-person focus group, participants are all from one particular geography.

No travel time, no travel costs. Our clients don't have to travel on delayed airplanes, and sit in hotels and a research facility all day - they observe this qualitative research at home, in their office... anywhere they have access to a computer.

Clients can watch the sessions and send comments back and forth to the moderator, but the participants are not included in that message stream.

Other advantages to online focus groups are that:

You'll love TroyResearch's online focus groups! Schedule Now!

How They Work

1 After screening and recruiting (using either an online or traditional approach), participants meet in our online focus group facility for the session.
2 Our moderator can show them multimedia (images, audio, video, or a live website) and ask for feedback just like in an in-person session.
3 Our moderator can follow-up for more detail on any interesting topic or comment. The moderator and the participants interact chat-style in a free-flowing discussion. Meanwhile, when you have additional probing you'd like done, you have the ability to watch the session and send comments back and forth with the moderator that the participants can't see.
4 Results are available almost instantly and are delivered in either traditional paper format or through interactive, filterable online reports!

You'll love TroyResearch's online focus groups! Schedule Now!

Real-Time and Bulletin-board Style Focus Groups

Want to save time and travel costs? Want to get your research completed AND be at home or in your office while monitoring your qualitative research?

Real-Time and Bulletin board style online focus groups (OLFG's) are very cost effective in reaching geographically dispersed markets that are very difficult or cost prohibitive to sample in person or on the phone.

Real-Time OLFG's

Real-time focus groups are fast-paced and respondent answers are brief and to the point. Real-Time OLFG's work best with topics that do not require too much detail and when brevity is a plus (e.g., quick evaluations of simple print ads or promo materials, directional 'look and feels' for websites, etc.).

Typical projects require 2 or more groups (depending on the number of participant segments) to obtain the breadth and depth of input necessary to compare, extrapolate, substantiate, and offer recommendations. Reporting consists mainly of summarizing what that group said and any obvious implications. If additional groups are conducted the report can include comparisons of the segments.

Bulletin Board OLFG's

The Bulletin Board Online Focus Group method is asynchronous and flexible which means in-depth, multi-day discussions can be conducted with respondents participating at their convenience and comfort. It also allows numerous opportunities for follow-up probes based on responses. This fosters rich, considered, and thoughtful discussions and respondents can take as much time as they desire to answer.

Due to the extensive interaction, moderation, and wealth of input received in these types of online focus groups, one session is considered valid. One session typically runs 3 days and the amount of data gathered is equal to about two-three traditional focus groups. All of the same components are present in a bulletin-board style group as an in-person group including professional recruiters, a virtual facility, professional moderator, and incentives. The number of respondents is also equal to two in-person groups (typically 15-20).

WHEN TO USE THEM