Research for Radio

Music and Perceptual Research for Radio

Radio station programmers need to create exceptional programming to deliver ratings, revenue and profit goals. As researchers, we become part of your radio programming team to provide you with quality listener research data that guides your decision making so it lives up to, and even leads, your listeners' expectations.

Our comprehensive services for radio include:

  • Weekly Music Tracking
  • Online Library Testing
  • Full Market Studies
  • Morning Show Studies
  • Music Positioning Studies
  • Format Searches

Bill Troy invented online research techniques for radio in the late 90's. We continue fielding millions of surveys annually. TroyResearch is eager to join your team.

Jonathan Little
VP Sales - Troy Research
Phone: 740-549-9700, x61