Tracking studies are critical for staying abreast of essential service and product performance issues.
We design and manage continuous and point-in-time tracking research on ad awareness and impact, brand / corporate image, marketplace changes, consumer preferences and switching behaviors, product performance...etc.
We can keep you informed about your products and services and how they and your competition are perceived and performing in the marketplace.
Our tracking studies can build trend intelligence for you so that you know about all pertinent changes in the marketplace before you read about them in a newspaper or trade publication, and changes in consumer behavior such as early adoption, loyalty, switching, etc.
Staying ahead of the proverbial curve is much less expensive and less disruptive to your business than discovering a problem... then playing catch-up!
We provide you with real-time data and analysis through our online report portal to help you prevent harmful surprises.
TroyResearch can help you!